Angus Robertson

About Angus

With a track record of executive sales and marketing success, Angus helps public, private, VC, and PE-backed software companies gain an edge over their competition. He connects financial and growth goals with sales velocity to deliver predictable results. His sales velocity-focused go-to-market approach aligns marketing campaigns, sales discipline, and customer advocacy to drive predictable and sustainable growth. Able to convey complex technical concepts, innovations, and solutions to customers, peers, and leadership, Angus inspires customer confidence and empowers team members to reach their highest potential.

How Angus has Helped Businesses Grow

• Increased ASP 2X in 6-months to over $80,000 designing and launching a new pricing strategy for Convercent.
• Grew the pipeline 4X with a lower cost per lead, converting an 80% outbound marketing strategy to 60% digital at insightsoftware.
• Achieved a 95% productivity increase for Convercent SDRs and supported consistent pipeline creation by modernizing sales development teams at three software companies.
• Supported growth of 91% and 38% for Axcient’s two most strategic products developing and managing a 100% reseller channel strategy.
• Won placement for insightsoftware in the Gartner Magic Quadrant for Financial Corporate Performance Management software.
• Enabled 128% product growth over two years by leading successful software acquisition due diligence and integration for Spirent in Silicon Valley.
• Grew revenues to more than $20 million leading the launch and sale of Spirent services and automation software in Asia.

Client Resources

• eBook: The SaaS Marketing Playbook
• What Does it Take to Innovate? How SMB Product Companies Grow
• What Does it Take to Innovate, Part 2: Harnessing Entrepreneurial Energy For Improved Success
• What Does it Take to Innovate, Part 3: Concept Development – The First Phase Gate
• What Does it Take to Innovate, Part 4: Business Case – The Second Phase Gate
• What Does it Take to Innovate, Part  5: Choosing a Development Methodology and Testing - The Second and Third Phase Gates
• What Does it Take to Innovate, Part 6: The Product Launch

• An Inward Focus: How One Company Redefined Itself for Success
• The SaaS Marketing Playbook, Part 4 | Getting Sales and Marketing on the Same Page
• The SaaS Marketing Playbook, Part 3 | The SaaS Metrics That Matter
• The SaaS Marketing Playbook, Part 2 | Demand Generation Like a Boss
• The SaaS Marketing Playbook Part 1 | Positioning: Finding Your Purple Cow in the Herd 

Client Case Studies

• Chief Outsiders Delivers Skills and Infrastructure to Enable 10X Value Growth for SaaS Portco
• ConnectWise - Demand Gen Strategy Delivers Growth for PE-Owned SaaS Market Leader

Executive Experience

• Chief Revenue Officer, Axcient
• CMO, Axcient
• Executive VP of Marketing, Convercent
• CMO, insightsoftware
• VP of Product Marketing, Spirent
• Director of M&A, Spirent

Clients Served

• Assent (SaaS)
• Education Advanced (SaaS)
• ARPEDIO (SaaS)
• Serent Capital (Private Equity)
• Value Connect (SaaS)
• ComplianceLine (SaaS)
• ConnectWise (SaaS)
• Duarte (Professional Services)

Education

• Computer Science, The University of Georgia

Testimonials

"In my experience, no other marketing consulting or advisory group brings Angus’ unique combination of strategic insight, a toolkit of functional best practices, and operational know-how. He is an important partner in helping ConnectWise get to the next stage of peak performance."
Scott Marshall, SVP Marketing, ConnectWise

Download Angus's Resume Here